Some Uncommon Blog Monetization Strategies

Donations

In addition to or in place of direct sales and advertising revenue, you can also consider asking for donations. However, this is a sensitive issue and should be approached with caution. If you are already making a lot of money from advertising and other visible monetization sources, asking for donations may put off some readers who may find the action to be too greedy. To accept donations, you will have to set up a Paypal account (Donations Option can be accessed under “Merchant Services” tab once you log into your Paypal account) or some other such payment receiving mechanism. Even if you do not want to accept donations, you can still use your site to provide free advertising for your favorite charity and direct your users to donate to that organization.

Selling the blog

blog for sale

Selling the blog is one option that many bloggers don’t even think of. Unlike other businesses, a blog is a very personal experience and there will be a lot of emotional attachment. However, circumstances may require that you seriously consider this option. There are many reasons for selling a blog: you may have started a blog and build a user base but find that you no longer have the time or energy to continue giving it the attention it deserves. Whatever maybe the reason, keep in mind that a blog is like a business. Once you have brought it up to a certain level of traffic and revenue (equivalent to paying customers in a regular business), it becomes an attractive target for acquisition. Even without a revenue stream, some blogs maybe attractive to buyers because of the content and the established user base. For the buyer this would mean that they do not have to put any effort in acquiring new users and the blog would already have gained a reputation as a trustworthy source of information for the topic area. There are many online marketplaces where you can list your blog for sale. Flippa is a trusted site to buy/sell blogs.

Make Money Blogging Tips – Bloggers For Hire & Blog Networks

Blogging for others (Freelance Writing)

If you find that running your own blog is too much hard work but you still want to become a professional blogger consider blogging for other people or organizations. Realizing the power of blogging, many companies, individuals and blogging networks are always on the lookout for fresh writing talent. Many businesses are starting to maintain blogs. Usually these are maintained by employees but a significant number are looking to hire specialist bloggers who can provide the necessary writing talent. These blogs will require writers who can understand the company’s business and product lines and present these to the blog visitors.

Blogging networks are sites devoted to blogging with dedicated paid writers. While the larger networks (e.g. lifehacker.com) will be difficult to break into initially, you can search for smaller networks that are just starting out and build a writing reputation there. One thing that you cannot get out of is, putting up written content that will serve as your resume. Most people looking to hire bloggers will definitely request details on your blogging experience and ask to see samples of your previous writing.

To find opportunities to be a paid blogger, take a look at these sites:

Blogger Jobs (bloggerjobs.biz)

Bloggers for Hire (bloggersforhire.com)

Freelancer (freelancer.com)

Fiverr (fiverr.com)

Make Money Blogging – Product sale and merchandising

Product sale and merchandising

If your blog is limited to a particular business model or for a specific product range, you may consider offering your products for sale through your Web site and blog. This would mean that you would need to invest in setting up the relevant technology and business systems to cater to your customers. This could include: a shopping cart system, a secure payment acceptance and refund process, a fulfillment and shipping system, a merchant account, digital certificates, a digital download (FTP) facility and so on.

Digital Products

If you are an expert in your area of blogging interest and you have high quality content either in your blog or elsewhere, you may consider packaging and selling it as an eBook download. One such example is Blogger Buster (A famous and my favorite blog on blogger resources), which offer many useful e-books (Free though in this case), compiled from previously published posts. This can be further expanded to include other information products like videos and DVDs or even printed books.

Physical products

If you have actual physical products that you wish to sell through your blog you may need to pay attention to filtering out competitor’s advertisements too. Other than the physical products that you may have direct access to, you can also create merchandizing products like mugs and T-Shirts with the logo of your blog emblazoned on it. This can be easily stocked in and sold through various webstores.

Look at the following sites to give you an idea of the different options possible –

Café Press: (http://cafepress.com)
Lulu: (http://lulu.com)
Ebooks: (http://ebooks.com)

Make Money Blogging – Affiliate Programs and Feed Advertising

Affiliate Programs

An affiliate is a blogger/site owner who promotes a company’s (or an advertising network’s) product(s)/service(s) at his blog/site/social media channels. By this definition, all ad networks use affiliate programs to sell different ad products including contextual and display advertising. The distinction between affiliate programs and other types of ad programs is in the revenue model. In an affiliate program, the revenue (earned money) is usually measured in terms of CPA—Cost Per Action as against CPC – Cost per Click or CPM -Cost per thousand impressions. That is, the advertiser will pay for a specific action from the user. This could be something as simple as registering for free on a Web site or more complicated like buying a product. This affiliate CPA model is less popular in comparison to other monetizing strategies described in earlier posts. Some of the top affiliate programs include:

Amazon Associates (affiliate-program.amazon.com)

Shareasale (shareasale.com)

Bravenet (www.bravenet.com/webtools/affiliate/index.php)

Clickbank (www.clickbank.com/promote_products.html)

Usually the revenue will be dependent on successful sales. For example, the Amazon Associates program pays commissions on books and other products sold through your referral. To extract maximum benefit from this you would need to position your referral links intelligently. Thus, if you refer to a book in your blog post, provide an affiliate link to the book on Amazon.com, if a reader clicks on the link and buys the book at Amazon you will receive a percentage of the sale as commission. Indiscriminately posting affiliate links and images of products on your blog should be avoided. Keep experimenting with the different products and placement plans (there are countless types of Ads to choose from on these sites) to determine if they work. If they do work, focus on how you can improve upon. If they don’t work consider removing them at the earliest. Watch out for more details on how to position your ads in upcoming posts.

RSS/ATOM Feed Advertising

This is the latest trend in which the feeds of the blog contains the ADs. A large number of blog readers prefer to have their content delivered via RSS/Atom feeds. It makes it simple and convenient for them as all their favorite content is delivered in one easily accessible location—their feed reader software or in their e-mail Inbox. This however poses as a slight disadvantage to blog owners who wish to increase their advertising potential by having visitors on their blog site.
Some of the programs which offer Feed Advertising are –

Feedvertising (text-link-ads.com/feedvertising)

Feedburner Ad Network (feedburner.com/fb/a/monetize) – Not working now!

Pheedo (pheedo.com/publishers)

Feedvertising only supports the WordPress blogging platform. Pheedo on the other hand is more flexible.

Make Money Blogging – Targeted Advertising/Direct Ad Selling

This type of advertising is the most lucrative option. Advertisers will directly deal with you offering to pay premium rates for ad spots on your blog. This can either be text based ads or even image or video ads. The revenue from the ad will be all yours. In targeted advertising, the ad is usually displayed for a fixed period at a specific price as in traditional media like newspapers and magazines. CPC and CPM are usually not important. However, unlike newspapers or magazines the price you charge for the ad spot can be at a superlative premium. To reach this position of being able to negotiate such prices, will require a lot of hard work.

Make money blogging

To understand this better, consider the example of perezhilton.com This extremely popular blog keeps track of celebrity news and gossip. It has a daily traffic of over a million unique visitors. A 150×200 pixels ad spot on Perez Hilton may cost you $9000 per week. In comparison an 125×125 pixel ad spot on BoingBoing, another popular site, only costs $350! This is an extreme example but illustrates the importance of traffic to Web site revenue.
Even if you do not have a large traffic base you can still sell targeted ads on your blog if you take a little bit of time and effort. Be patient, as your blog’s authority and traffic increases, advertisers will eventually contact you. Make sure that you follow these steps to attract advertisers –

1. Create and develop a blog that is authority or an expert in a specific topic. This will attract both an audience of visitors who have interest in your subject and also advertisers who want to reach that specific audience.

2. Put up a Media Kit on your blog. A media kit contains information about certain key elements that all advertising customers look for, like for example

a. The type of users that visit your site with some demographic details. If you are not able to give demographics you can get an educated guess by using the demographics prediction tool at Microsoft Ad Center: adlab.msn.com

b. Rates—what will be the rates you charge and whether it is negotiable

c. Types of ads that you will accept and what you will not accept (adult content etc)

d. Testimonials from anyone who has advertised with you describing their experience and satisfaction with the results

e. Contact details where you can be reached

3. Get your blog listed at various blog directories like indiblogger.in, technorati.com, blogadda.com etc so that Advertisers can search you out easily.

4. Increase your social media presence by creating Facebook page, Twitter profile, Pinterest  profile, Linkedin profile etc.

5. Finally you can also reach advertisers yourself. To do it search for the sites/companies related to your blog’s niche and then contact them for advertising opportunities at your blog.

Be ready to discuss and negotiate with advertisers. Offer the first few customers free or very low-cost ad spots so that others can realize that you are open to direct advertising too. Provide statistics and results to your advertisers. You can use Google Analytics (www.google.com/analytics), to manage your campaigns. Seek out smaller companies that cater to your topic area. Working with smaller companies will be much easier as they will be more amenable to work with you than larger companies. Building a solid base of advertisers will be hard work initially but in the end, it will provide with you with a solid source of income

Getting started with Making Money from Blog – Revenue Channels (Part-1)

It is important to note here that initially (Say for example first 6 months or whatever time it takes to build a sizable number of visitors towards the blog) the first priority of you as a new blogger should be to focus on building traffic rather than experimenting with different Ads and other revenue options. It is important because the time one will waste initially on experimenting with Monetizing Strategies can be used in blog promoting activities like surfing other blogs and writing “Excellent” posts etc. This is like a farmer sowing seeds, watering, caring and doing other activities for his crop before harvesting it, same way monetizing or making money from your blog should be the last activity for any blogger. So if you have not build a sizeable traffic still, then first, please read my earlier posts on building traffic guidelines.

Once you have established a decent level of traffic, you can proceed to decide on how you will derive revenue from your site. Depending on how your blog is oriented and positioned, you may be able to use one or more methods of revenue generation. Whichever method you choose, remember that your monetization strategy is about developing multiple revenue streams and sources of income. This will protect you from the risk of any single income source drying up and leaving you with no backup plan.

ADVERTISING

Advertising revenue can itself be categorized into multiple revenue streams and channels. The difficulty then is not in deciding whether advertising will work but on deciding which advertising channels are best suited to your blog. This is largely a trial and error method and you need to keep refining your channel mix to get the maximum possible revenue out of your site. (Note: Some of the advertising networks mentioned below may require you to have your own domain name andor may require you to have a minimum number of visitors or page views per month).

CONTEXTUAL AND DISPLAY ADVERTISING
Contextual advertising enables advertisers to display advertisements that closely match with the text of the content on your Web site or blog. The most famous of these is Google’s AdSense program. You can see Adsense ads on virtually every blog out there (including this one), why? well the reasons are many like it is a Google service (and don’t read if you are thinking Google who???), easy to handle, availability of wide range of Ad formats (Text, image, video and you-guess-what format), high paying eCPM and CPC. I will not delve deeper into setting up Adsense right now. This will be covered in depth later on.

Finally do not blame me if you are not getting what you expected from Adsense as success is not guaranteed and it is advisable to experiment other ad networks also to determine which one works best for you. In my own experience Google guys are very “Miserly” when it comes to giving money per Ad click especially for technology niche. Some of the other contextual advertising ad networks are:

Clicksor (http://www.clicksor.com)
Adsonar (http://quigo.com)

Contextual advertising is useful when your blog is primarily an information only blog. If you are promoting a specific product or a range of products, you will need to be careful with contextual advertising as there might be links to competitor advertisements. This may be detrimental to sales of your own products. Some of the ad networks like AdSense will also allow you give you some amount of control in blocking out competitor ads.

DISPLAY ADVERTISING
Display advertising is the grand old dame of internet advertising. Banner ads, buttons, and animated graphics are the some of the type of ads which were more prevalent in the old days. While contextual advertising yields better revenue, display advertising should be a serious consideration if your contextual ads are not performing. Besides Adsense some of the better known display advertisers are:
AdBrite (www.adbrite.com)
LinkShare (http://linkshare.com)
Commision Junction (http://cj.com)

Some of these networks may also offer interstitial ads—the type that floats in from the side. This type of ad is unpopular, especially with blog visitors due to the high level of irritation caused by having an ad rudely thrust in your face without any warning. Interstitials may also have a negative impact on your site traffic. However nothing is a final word in blogging realm and you may experiment with this format if you feel that this maybe something that will be acceptable to your audience and will also bring you revenue. Currently, there is a minor renaissance in display advertising as animated and video ads are becoming increasingly common.

The one big difference between contextual ads and display ads is the payment mode. In contextual ads the usual payment is on the basis of clicks. That is, advertising revenue is calculated based on each visitor who clicks on the advertisement links and is usually referred to as CPC—cost per click. In contrast, display advertising is usually based on CPM—cost per thousand impressions (M is the Roman numeral for thousand). That is, advertisers will pay on the basis of number of visitors to your site measured in multiples of thousands. Thus if the advertiser is willing to pay $10 CPM and your monthly traffic is about 10,000 visitors your revenue from display advertising would be $100

Getting started with building blog traffic

BUILDING BLOG TRAFFIC – BASICS

building blog traffic

The end result of all the optimization, SEOing etc is – increased traffic and this is essential if you want to make your blog a money making machine. If your blog does not have visitors, there is very little you can do to monetize it. Income from your blog (or Web site for that matter) is a function of traffic—that is, the more the traffic, the more the potential income you can generate. If you are able to consistently increase the number of visitors to your blog your income will grow proportionately. This is a self-stoking cycle. The more visitors you have to your blog, the more you will attract!

All of the techniques discussed in this series of posts contribute to building traffic. However, all these are secondary to the primary point of importance: high quality, focused content. Building a blog with high quality content is the only sure-fire way to ensure that you attract traffic that will consistently grow. High quality content is something that will engage your users and want them to revisit your site again and again. By paying attention to the quality of your blog posts and keeping focused on your topic area, you are doing two things. One, you are consciously or involuntarily educating yourself in the subject area. This will make you something of an expert in your area of interest. Second, you are positioning yourself as a trustworthy source of information on that particular topic. These two factors will act as the reinforcing ‘glue’ that will keep attracting visitors back to your site. Be thankful if you receive any comments—positive, negative or indifferent—on your blog. If people are staying long enough to read your blog post and comment on it, then you’re doing something right.

Use a free program like Google Analytics to keep track of traffic growth and to understand how your visitors are reaching your site—where they come from, how often they come—new and returning visitors, what search terms they use to find your site and what are the most popular posts they visit. Once you get an idea of your visitor patterns, you can then go about trying to improve on this by creating more content with reference to the same thing. For example if your most popular post was about a vacation in an exotic location, you may want to do a follow up story about the same place. You could also sell advertising space to tour companies in that area.

BUILDING TRAFFIC – THE ‘COMMENTING’ WAY

According to my experience so far, the easiest but one of the most effective technique of marketing your blog is to visit other blogs of interest and get involved in the comments section there. Most comments sections provide a field to leave your Web site address. Participants in the comments section who like what you say may follow back through your link for more information about your blog.

Do not, unless the conversation warrants, blindly post links back to your blog. This is considered as bad etiquette and many blog owners will remove such links. This is what is known as comment spam. For example, if a blog is discussing politics, do not drop into the comments section and say something like “Please visit my ice cream blog at xyz.com”. Keep the comments meaningful, wise and related to the content of the post you are commenting on. Remember one good, creative comment can increase your reputation manyfolds in the blogosphere. When you find a blog post that you particularly like and wish to write a post on it yourself, make it a point to leave a track back link on the author’s original post. A trackback provides a convenient method to leave links to your blog on other blogs with similar content. Similarly, visitors who refer to a post on your blog can leave trackback links on your site. Trackbacks and links from other Web sites help in improving your search engine ranking. Luckily, or unluckily—depending on how you look at it, the only way to get quality trackbacks and links to your blog goes back to the cardinal traffic building rule: provide quality content.

Making Money from Blog – Basics

Getting started with “Make Money Blogging”

After setting up the blog and creating great content (at least 50 posts) making money from blog is the last and the ultimate goal of professional bloggers. However a lot of effort goes into this aspect of blogging. It requires quite a few things like:

1. A willingness to work hard
2. An entrepreneurial/business-like approach
3. Knowledge of/willingness to learn relevant web technologies
4. A monetizing strategy
5. Consistently implementing the strategy

All the above points are crucial to turning your blog from a non-paying personal diary to a solid revenue stream. To motivate you in this direction, consider the fact that many bloggers earn upwards of $100 per day and some even cross the $1000 per day mark. Moreover, these figures have been achieved with little or no startup costs other than the time spent in writing and maintaining their blogs. Just as importantly, also consider the fact that for every successful blogger, 99 others are not.

Let’s take a look at both the ‘soft’ skills required as well as the techniques that you can use to extract revenue from your blog.

Make money blogging tips

THE BASICS
Some of the concepts in this post are covered in greater depth earlier. However these are being included here again as these techniques and attitudes are crucial in creating and maintaining a successful blog. Only if your blog is a success—that is with hundreds and thousands of daily visitors—then only you can focus on deriving money from it.

ATTITUDE, COMMITMENT AND CONSISTENCY
Before we look at the different revenue streams that are possible with blogging, the first thing to sort out is your mental attitude. Blogging for money, like any other entrepreneurial activity, is hard work. It is in fact, the single hardest thing that you will have to face if you are serious in transitioning from a passionate blogger to a professional one. This does not mean that you leave your passion behind. The only difference being that now your passion is now going to be a source of income also.

Another key factor that separates successful bloggers from the unsuccessful ones is commitment. Of course, success can be defined in many different ways but in this context I consider a successful blog as one that has hundreds of thousands of daily visitors. A blogger who is successful with his blog (or blogs) has primarily committed himself to being passionate about his interest and providing visitors with relevant information. Note that at this stage revenue is not an issue. Transitioning from just sharing your passion on a subject to actually making money from your passion may sound simple but in actual practice, there are complications. When you are passionate about blogging, you may find that you have ambivalent feelings about earning money from your blog. If you believe that using your ‘passion’ to earn money is ‘wrong’ then you first need to decide whether you do want to use your blog to earn a living or not. Once you commit yourself though, the sky—literally—is the limit.

Commitment not only involves a desire and willingness to be a professional blogger, it also means being consistent with your postings. A blog is a service. Albeit, in many cases a free one, but nevertheless it serves an audience. In one sense you could consider your site visitors as ‘customers’ who ‘pay’ you by visiting your site. This means that you have to be consistent in your postings to attract an audience. Once you begin posting regularly you will attract an audience of readers who will form the initial base. This trickle of readers will continue to evolve and grow and many will come to your blog expecting fresh content on each visit. This expectation of your audience can be controlled to some extent by deciding how often you are going to post.

A better approach would be to start slow and increase the frequency as you get comfortable with balancing blogging with the rest of your daily schedule. Give yourself sufficient time and be realistic about how often you can post. If you can initially post once a week, make sure you stick to the once a week schedule until you are comfortable with it and are ready to increase the posting frequency. Remember that your visitors will come to expect your posts according to the pace you set. A once a week post will attract a once a week audience and so on. Another technique is to set goals for yourself. Take the time to write down a monetization strategy and commit yourself to certain time-bound goals on what you would like to achieve in that time. For example, you may set a goal of earning over $100/month after six months. Once you define specific goals you can then focus your energies in working in that direction. Once again, I would like to stress that getting your blog to be successful requires hard work and a serious commitment on the blog author’s part to continually keep the content of the blog fresh and updated…………………………………….………………………..To be continued

Develop Writing Skills to create impressive Blog Posts

Be regular and don’t slacken

blog post writing tips

You feel odd when the newspaper is not delivered, don’t you? It’s just force of habit. Very similarly, once you’re reasonably popular, your readers will just expect a new post every once in a while. I can’t give you a precise time—I can’t say, “You should put up a new post at least every second day” or something like that, but the general idea is to be regular. Long periods of inactivity are a strict no-no for two reasons: first, your readers will just drift off to other blogs similar to yours, and second, they will think you are not sincere enough. They want their “dose” of you. (at least when you’re popular enough!) In simple words, don’t be lazy. What happens if you can’t think of anything to write about? Well, if you’re passionate enough about your subject(s), ideally, this should not happen. A good idea for the occasional time when you just can’t think of anything is to ramble a little—about yourself, for example—like I mentioned earlier. (But don’t overdo it) It is better than no post at all! Also, you could always revisit an old post and give your readers updates on the matter, memory spans, like attention spans, are getting shorter.

Develop Writing Skills

Be on a constant run to improve your writing skills. Form is as important as content. You don’t need to be able to write a gripping thriller, but everyone likes to read a well-written blog. Style, grammar and punctuation is one thing—which I’ve already mentioned but the bottom-line is, to be famous (which, I assume, is your idealistic ultimate goal), you need to write well.
When I say “writing well,” I am referring to such things as twisting phrases to make them more interesting; using language to make a dull topic more approachable; making your posts gripping enough to hold your readers’ attention for at least the span of the post; avoiding clichés and clichéd phrases; not going into “lyrical digression”—where the writer increases word count and wastes bandwidth by avoiding the central topic and beating round the bush and only then coming back to the point at hand, as we have done with this phrase. Good writing is an art, nothing less—it’s as much of an art and skill as playing a musical instrument is. There are several resources on the Internet on how to improve your language and writing skills; a good place to start is www.poynter.org. It is meant specifically for journalists, but you will find there some very useful tips on good writing. A final word: fonts are important. Choose font(s) matching with your content. Avoid horrible fonts like comic sans in any situation!

Some Good Blogs
Here are a few examples of good blogs, I came across and an explanation of why I think they are good. Note that these are by professional bloggers, apart from the content, of course!

Data Mining

1. Just the right amount of hyperlinking
2. External entities neatly arranged on the left, archives and categories
neatly on the right
3. Updated very frequently
4. Excellent categorisation of posts
5. Up-to-date; well-informed

3quarksdaily.blogs.com

Eclectic but not disorganized
Collation of stuff from the Internet, with sources
Good visual support
Some essay-type, original content for balance
Some posts are pictures, like in a photo-blog; breaks the monotony

Dailykos
Menu on the right, organized well enough despite a lot of material
Quoted text in boxes
The right balance between quoted text and original commentary
Good headlines for each post
Relief in the form of polls etc.
Hyperlinks in just the right number and places

tmz.com
Excellent visual/text balance
Relief in the form of polls etc.
Plenty of related articles and links to other resources, readers might wish to look at
Very regularly updated
Tightly focused on a topic

Daily dish
Good visual/text balance, again
Balance of original content and quoted material
Balance between long and short posts
Relief in the form of animations and the occasional readers’ letters
Quoted text clearly identifiable
Links to essays with strong opinions
This concludes the discussion on blog content and writing, next up is “Monetizing Strategies for Blogs”, so stay tuned…

Blog Post writing tips – Importance of Opinion, Grammar and Styling

Be Opinionated – Your Opinion counts

blog post writing tips

This is probably one of the hardest things to achieve when it comes to blog writing. I am talking about the balance between having an opinion and being neutral. On the one hand, you need to have an identity, and therefore some opinion about the topics you write about. A piece of writing is bland without an opinion of some sort. On the other hand, do your readers want the facts or do they want your opinion? Then, there’s the issue of your readership: if you have an opinion or sentiment you constantly air throughout all your posts, you’ll have loyal readers who subscribe to that same opinion. At the same time, you’ll lose all your other readers. Another thing to consider is that constantly airing your opinions could be a put-off for the mere reason that it might sound self-aggrandizing. And that’s something you definitely don’t want if your blog is to be a success with the Internet/Blogging community at large. There are several answers to the question. First, you will need to identify who will read your blog, and then voice (or silence) your opinions accordingly. Second, never post an opinion that sounds like a fact! This happens all too often—you’ll see a post that says,
“The top ten reasons the PS3 will not succeed.” Then you’ll see a list of reasons, without any sources. Yes, such posts are interesting, but you need to at least throw in a few words to indicate that it is your opinion: “There are several reasons I believe the PS3 will not succeed. I can’t say for sure, of course, but here goes…” That, as an introduction to the post, is valuable. And then, you’ll need to give sources for all the information you compile into that list.
It is healthy to have an opinion, although you don’t need to have one on every single thing you write about. Finally, it comes down to how famous you are. A first-time blogger, unless exceptionally gifted with knowledge and words alike, is better off being reasonably neutral. As your blog grows in popularity, you get more and more of the license to be yourself—and you can even afford to be opinionated once you’re sufficiently famous. It works just like in life!
When you start off your blog, keep a low profile. Do not expect people to start listening to you all of a sudden—do not try and start off with a bang. Be “democratic”—respect other people’s opinions, and respect other people in general. The best blogs reflect in-depth understanding and research. Readers of these blogs, after reading a post, are left a little enriched. The lesson here is to blog what you’re most passionate and/or knowledgeable about, like I said earlier.
Always retain a flavour of humility in your posts. Make it a point to reply to responses to your posts—the reader will be that much more likely to revisit your blog. As your readership increases, be prepared to put out more content. Once in a while, you can  invite other people to post on your blog—this can lend a “relief” factor. Again, once in a while, just talk about yourself or about life in general—or just ramble. This lends the personal touch. Your readers do want to know about you—once you’re popular enough.
Finally, life on the Internet is “fast”—make it a point to keep yourself abreast with what’s going on in the world. Your blog will reflect the depth of your understanding sooner or later, and your understanding of things itself will only improve over time as you constantly educate yourself. Keep learning and unlearning— all the time.
A word of caution here: you might be tempted to change the site-design every now and then, and if this is the case, resist the temptation. Readers get used to the look and feel of your blog, and though I don’t say never to redesign it, it should either be a very occasional revamping, or small, incremental change. Taking your readers opinion before going ahead with major site re-design would be a good strategy.

Follow the rules

of grammar and punctuation and so on. This point is an oft-overlooked one: you’ll see many blogs that don’t bother with proper punctuation and paragraph breaks and so on, but you will notice that the best—and most well-written—blogs do follow these rules. It’s simple. There exist readers who can’t differentiate between a grammatically perfect blog post and one that’s written in a hurry with little attention being paid to such things as commas and full-stops, and those people won’t care. Yes, you aren’t doing them a favor by punctuating correctly. But what about that part of your readership that does care for such things? Poor language will certainly be a put-off. It’s not to sound wise or very well-educated: it’s just that some people are linguistically sensitive, and are put off by laxity in grammar and punctuation. For best results, therefore, do spell-checks before posting. Microsoft Word does not do a terrific job with its grammar checking feature, still it can help with common errors—you could try using that feature.
Coming to a more important point, I have not come across a single famous blog out there which uses SMS-language, or teen-speak, or whatever you might care to call it: “ur” for “your” and such. To a sensitive eye, it looks crass and uneducated. An “I” in lower case could mar your blog when it comes to such people!
Go through your blog post once or even twice (proof reading) before posting. Almost all people find errors the first time they read what they have written. Remember a well-articulated blog post free from grammatical errors is the second thing (site-design is the first) which declares you a professional blogger.
Here are some good rules to follow while writing blog posts
1. Use descriptive headlines that reveal the point of the article without further reading; the key here is to create micro-content that can fare well on its own. (An example of a good title is “Edit Captions in Picasa Web Albums” used at the unofficial Google System. An example of a bad title is the official Google blog’s “Greetings, Earthlings!”) Keep in mind the headline may be read in an RSS reader, a news portal which aggregates content, a search result, your blog archive, a bookmark and so on, and it may be surrounded by dozens of other headlines.
2. Write in inverted pyramid style: first get to the point and mention the core ideas, then fill in the details in later paragraphs. The first and second sentence should allow people to decide if they want to continue reading this.
3. The first link is the one most people click on, so it should also be the main link for your article. Also, too many links too close to each other diffuse your point and make you less of a filter, and a (news) blog should always be a filter for others.
4. In each longer post, re-introduce core ideas you mention because your readers come from all walks of life and may not be up-to-date (e.g. they may read your archived post half a decade from now coming from a search engine). It’s better to say “The Electronic Frontier Foundation yesterday announced … the EFF also said that …” than to say “The EFF announced… the EFF also said that …”.
5. With a global audience it’s never a good idea to only use sophisticated words not everyone may know. Some of your readers may speak English only as second language. They may want to learn new words, but it shouldn’t come at the price of missing your post’s point. (If you only speak English as second language to begin with, following this rule might be much easier.)
6. Credit your sources with a mention and link. As opposed to mainstream news posts, bloggers usually tell where they got the story from.
7. Mark updates and changes (and do update and change when readers find something wrong in your writing).
8. Spell-check your posts, and read them for clarity once or twice before posting. An error now and then isn’t bad but the less fewer errors, the more quickly people will be able to read and understand your article.
Every rule listed above has exceptions. For example, when your post is very humorous in tone and has a punch line, you may specifically not want to give it away in the title. Or when you’re writing a longer essay, you’ll just have to live with the fact that you won’t be able to “cut to the chase” in the first paragraph. Another exception is that it’s not really necessary to mark every change, e.g. when you fix a typo somewhere in the text, or when you just posted 10 seconds ago. Not every post needs an image, etc. etc. And sometimes, breaking the rule is a conscious style element.

A Complete Guide to Make Money Blogging, Wordpress and Affiliate Marketing