Meta tags are small pieces of codes (incorporated into website’s html code) that tell search engines precisely what a site or page is all about (including its content in short summary, important keywords in the page and/or the author of the post). Usually three types of Meta tags are used – “Description”, “Keywords” and “Author”. Out of these “Meta description” and “Meta keywords” tags are most important. It is a proven fact now that adding precise and well written Meta tags increase site’s search engine rankings and hence visitors. More so in case of blogs, Meta tags are very useful SEO tools. Here I will tell you about adding three important Meta tags to Blogger/Blogspot blogs:
The problem with Blogger is that if you add a simple Meta tag like
<meta content=’My blog is about …..’ name=’description’/>
into blog’s xml template then it will be the same for blog’s home page as well as all the posts. This will be considered as “Duplicate meta tags” or “Search engine spamming” by search crawlers. Consequently you may be penalized by search engines resulting in low rankings of your blog in search results. Here is the solution to avoid this and utilize the full potential of Meta tags in Blogger blogs.
Adding Meta Tags (Description and Keywords) to Blogger Blogs
Except home page (for which you can write and add description via Blogger dashboard – Settings) following code can be used to add “Post title” as the description Meta tag. So you will have description Meta tags for each blog post without any extra effort. Note however that after using this method write post title carefully (i.e. include all the important keywords describing the main topic of post) as it will be the description Meta tag.
<b:if cond=’data:blog.url == data:blog.homepageUrl’>
<meta content=’YOUR Blog Description‘ name=’description’/>
<meta content=’BLOG KEYWORDS like technology, mobiles etc‘ name=’keywords’/>
<meta content=’BLOG AUTHOR NAME‘ name=’author’/>
<b:if cond=’data:blog.pageType == "item"’>
<meta expr:content=’data:blog.pageName’ name=’Description’/>
Add your description, keywords and name in the above code and then copy the modified code. To add it to your blog’s template login to Blogger and at Dashboard Go to Layout/Edit HTML. Search for the following line of code in the template (By pressing Ctrl+F in your browser)
<b:include data=’blog’ name=’all-head-content’/>
Paste the copied code just below this line and save the template. That’s it, now wait for the search engines bots to arrive at your blog and you will see a marginal increase in number of visitors within next 3 days. My blog visits increased by 20% after adding the above Meta tags. However always remember the fact that nothing can increase visitors more than “Good, original and quality content”. So keep writing…. You may also read this useful post about Meta tags by Peg Corwin that will help you in this matter.